Boaters serving boaters since 1968. Share your life on the water with us. West Marine carries more than 110,000 products, ranging from the rope that started it all, to the latest in marine electronics. We are the premier multi-channel retailer of boating and fishing supplies serving boaters online and with over 240 stores nationwide providing outstanding value to every customer. We will work to improve and protect marine habitats, reduce our impact on the environment, and promote boating.